Brixton BID
A rebrand to suit Brixton
Year:
2024
Timeframe:
1 year
Tools:
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Category:
Not-for-profit Organisation
Brixton BID is an organisation that plays a vital role in supporting businesses and the local community by capturing and promoting the energy, culture, and bold spirit that defines Brixton.
Problem
Brixton BID’s previous brand fell short in reflecting the area's rich diversity and vibrant character. It lacked the boldness and authenticity that makes Brixton unique, resulting in a disconnect between the organisation’s identity and the community it represents. We needed a brand that truly embodied Brixton’s spirit.
Solution
We crafted a new logo, distinctive typeface, and an energising colour palette complemented by dynamic patterns. Our design approach extended to print and digital ballots, ensuring consistency across all platforms. This rebrand celebrates Brixton’s cultural richness while creating a bold, cohesive identity that resonates with the local community and beyond.
